Creativity

Companies create sites with a general idea of what they want or believe will sell. But once these sites are made available to the public, it is the users who decide what stays and goes. For every social media forum that consumers indulge in there are always things that can be made better. As sites develop, producers can see what is actually working, what needs to go and what needs to be added. According to Claire Miller, companies are sitting on the sidelines waiting for their customers to innovate for them. Social media sparks creativity because people know what they want and for everything that they use, they also know how they wish it actually was. When you're using a site frequently you tend to wish that part of it was easier or made doing something more convenient. For example, on Twitter before the creation of the "@" symbol users didn't necessarily know when someone was tweeting about or to them. As Twitter founders saw a need the "@" symbol was created to fulfill. The ones who are submitting to the media should dictate how it functions so, I think it's great that companies are attentive to their audience. Is how they are going about the best way? Well, that's a different story.


Work Cited:
1. Miller, Claire. "Twitter Serves Up Ideas From Its Followers." The New York Times. The New York Times, 25 Oct. 2009. Web. 27 Mar. 2015. <http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html?_r=0>.